Branding Guidelines

DESIGN

Our logo is a simple design that represents our school’s history and progression upward with the Eagle soaring above. It comes in two variations: a Sideways Logotype and a Seal.

The Sideways Logotype version is our historic logo. It can be used in print and online materials. It works well in tight spaces or when the logo needs to be small. Please do not use this logo on official school documents. The Seal is better suited for that.

download sideways logo

Our Seal version is our most recent logo created in 2016 that establishes our school with a modern classical feel. It can be used in print and online materials. It is best suited for official school materials such as school policies, admissions documents and other similar materials.

download seal logo

COLORS

The colors of our brand express a clean and professional design in a bold color contrast. Blue is our primary color; Gold is the secondary color, and White is our tertiary color.

CH Blue
Pantone 287
C 100 M 81 Y 16 K 3
R 23 G 72 B 137
HEX #174889

CH Gold
Pantone 116
C 1 M 13 Y 100 K 0
R 254 G 214 B 0
HEX #FED600

USAGE

Avoid distorting the logo’s original design. When scaling the image, please maintain its original perspective. Below are examples of what NOT to do.

TYPEFACE

Our primary font is Futura, and our secondary font is Baskerville. Futura is used in more modern applications, while Baskerville is used for a more classical feel.

Since a license is required to access our branded fonts, which limits most people from using them, you may use the alternative web fonts Montserrat for headings and Libre Baskerville for body text.

MONTSERRAT

LIBRE BASKERVILLE

kingdom athletics

branding guidelines

athletics logos

DESIGN

Our Athletics logo has a touch of classic design that gives it a collegiate sports feel. Our Athletics Department has two logos: a Stacked Logo and an Eagle.

The Stacked logo version is our main logo. It is recommended to be used in print and online materials including staff polos. It is best suited for official school materials such as school policies, schedules, and other similar materials. There is a sideways version of this logo for use in tight spaces or when the logo needs to be small.

download main logo

Our Eagle logo is great to use on Athletic apparel such as t-shirts, promotional materials and jerseys. Please do not use this logo on official school documents. The Stacked logo is better suited for that.

download eagle logo

COLORS

The colors of our brand express a clean and professional design in a bold color contrast. Blue is our primary color; Gold is the secondary color, and White is our tertiary color.

CH Blue
Pantone 287
C 100 M 81 Y 16 K 3
R 23 G 72 B 137
HEX #174889

CH Gold
Pantone 116
C 1 M 13 Y 100 K 0
R 254 G 214 B 0
HEX #FED600

USAGE

Avoid distorting the logo’s original design. When scaling the image, please maintain its original perspective. Below are examples of what NOT to do.

TYPEFACE

Our primary font is Factoria, which furthers the collegiate feel that our main Athletics logo evokes.

Since a license is required to access our branded font, which limits most people from using it, you may use the alternative web font Zilla Slab.

Zilla Slab

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